Empathy, always.
First principles applied: Gain understanding of users and business needs through in-depth research. Define measurable goals for design success.

Rebuilt an entire Design System for scale within weeks using AI workflows
Led design for product where acquisition grew from ±20k to over 1 million downloads
Currently mentoring 10+ designers from 8 different countries across 5 continents
Helped lift product App Store reviews and ratings from 2.3 to 4.8
Redesigned checkout, cutting form-step drop-off 86%, lifting conversion 8%
Initiated and helped plan a social growth strategy, driving 92% growth in a year
Led design on 30+ S-XL features shipped to production this year alone, and still going
Shipped my first ever game app within 4 days from the first prompt, without Figma
I design with , I deeply, with purpose, and continuously.
First principles applied: Gain understanding of users and business needs through in-depth research. Define measurable goals for design success.
Unleash creativity through workshops and brainstorming. Engaging users, stakeholders and cross-functional teams to enrich ideation.
Develop user-flows, wireframes, and high-fidelity prototypes. Crafting detailed, brand-aligned, scalable design and systems. Using AI to optimise the process.
Analyse metrics to refine and perfect the user experience. Constantly identifying opportunities for growth, improvement & enhancement.
Jarrod was Head of the UX team at ZOZO NZ and also Principal Product Designer on the ZOZOFIT project. As our first design hire, he built the UX function from the ground up, establishing the team, practice, and design culture. He led major product initiatives across the company and owned the end-to-end design process. On ZOZOFIT, he took on many responsibilities typically handled by a product manager, bridging engineering and business teams and driving the work forward. UX improvements for internal engineering tools were another area where he made a clear impact, treating engineers as customers while improving their productivity. R&D efforts often began with him. He rapidly prototyped concepts, clarified direction, and helped teams rally around shared goals. Beyond design leadership, Jarrod brought energy, humor, and approachability that strengthened team culture and made the office a better place to be. Any team would be lucky to have him, and I’d be happy to work with him again in the future.
AM
Adam Michaels
Former CEO • ZOZO New Zealand